SM City Fairview is quite far from my place - Makati but with the invitation to watch a fashion show which I became interested, I didn’t think twice. The show was presented by SM City Fairview and the mall’s retail stores and brands.
I still remember the last fashion show I attended at SM Mall of Asia, it was a kid’s fashion show though.
LookBook, the fashion show at SM City Fairview promotes the mall’s fashion retail stores and make it another fashion haven in the Metro.
The latest trends with over-all concept put together towards digital and new media such as Facebook, Twitter and Instagram and blogs such as Word Press. Have you read blogs featuring OTD or outfit of the day? I have a friend who loves to share and talks about her clothes and style.
The show was presented into different segments featuring the following brands: Charlie, Folded & Hung, Elle Girl, Mags, Penshoppe, Oxygen, Plains & Prints, Regatta, Sanuk, Scoop Project, Tomato, Sketchers, UnaRosa, SM Accessories, SM Men’s Fashion and Celine.
Folded & Hung
SM Accessories
Sketchers 
Special gusts includes Wilma Doesn’t, Ria Bolivar, Hideo Muraoka and Daniel Matsunaga.
UnaRosa
Scoop Proj and Celine
SM Men’s Fashion
Overall, it was a successful event. Congratulations to SM City Fairview!
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