Max’s Restaurant’s New Brand Ambassador

 

Max’s Restaurant has been part of every Filipino family.  A milestone that all of us witnessed  from serving mouthwatering dishes such as the all-time favorite Max's Signature Fried Chicken, kare-kare and sinigang to desserts and meryenda meals.

Almost 70 years of meaningful history, Max’s has successfully captured every Filipino diners with its creative marketing strategies and innovations. This year, the brand started it right with the launch of their new brand ambassador, Coco Martin.

Coco captured their attention because of his life story. In a lot of ways, he shares values that are inherent to Max's. Did you know that Coco Martin Coco worked as a young server at Max’s Fairview in 2000? Before he became one of the famous actors today, it was his experience at Max’s that has actually paved the way for this unassuming talent to be discovered.  One of his customers noticed his potential while he was busy serving Max’s delectable home-cooked dishes to diners. Later on he learned that he’s a talent scout from one of the leading television networks in the country. Coco was invited for an audition and to explore acting as a profession.

Max’s latest TV commercial featuring its newest brand ambassador was filmed by award-winning director Brilliante Mendoza. It was a heartwarming story with the young actor's struggles and successes. Max’s TV commercial presents images of our favorite Max's meals while Coco Martin talks about his life journey. The TV commercial coveys Coco's challenges that he had overcome as well as the fruit of all these life challenges.

 

Coco Martin is one of my favorite local artist and even with my busy schedule I took time to attend this launch held at Max’s Scout Tuazon to see him up close and personal. Suddenly, I remember an instance when I was asking my fiancé-turn-husband to send me his photo and it was Coco Martin's that he sent on my BlackBerry phone. He knows I’m a fan of Coco Martin.

So much for this, have you seen the TV commercial? 

believe there are more surprises from Max’s Restaurant & Corner Bakery.

So, when was the last time you had your family lunch/dinner at Max’s? Leave a comment, would love to hear from you!