Giordano's 2014 Summer Collection and First-ever Filipino Brand Ambassador!

It was at the recent apparel event that I first met one of the hottest actor in the country today, Mr, Richard Yap. Now I know why most ladies were giggly excited as they watch the series 'Be Careful With My Heart' 

TV actor Richard Yap is the newest brand ambassador of Giordano Philippines. More popularly known as Sir Chief to fans, he is also the clothing brand’s first-ever Filipino ambassador.

I describe him as charming, simple yet stylish, relaxed yet sophisticated. He exudes style effortless!

Sir Chief has been a Giordano lover since the clothing brand first opened in the Philippines, collecting the famous Giordano colorful polo shirts in the 90s. 

“Giordano pieces are essential; the styles are timeless and I prefer it that way. I like to dress well and I like how Giordano provides me with pieces that inspire, at the same time, lends a put-together look without requiring me to think too much about it,” Yap said. 

With Gelli Victor, Richard Yap and Mr. Lloyd Lim Giordano Philippines Vice President for Business Development

Giordano’s philosophy of “World Without Strangers” transcends its origins as an Asian brand and develops trust and strong relationships with consumers across all borders and cultures. Giordano has over 2,600 stores in over 40 different countries worldwide.  Its apparel caters to everyone regardless of ethnicity, nationality or culture.

Giordano Philippines Summer Collection

 Giordano Trinoma

Giordano Philippines also recently launched its summer 2014 collection highlighting the linen fabric. A Linen Story shared by Ms. Reza Aznar, assistant product manager consists of summer essentials in the categories of Ethnic Beat, Nature Burst, and Summer Blues.

Want to know what I got from this collection? Stay tuned! Check out the latest summer collection at any Giordano store near you!