Go for Gold

Men are constantly being bombarded with tips on what to wear and how to impress women but according to the opposite sex, there are two kinds of men they are most attracted to.

AXE, the #1 Male Fragrance in the World, asked Filipina women what qualities they find most attractive in a man. AXE defined these types of men as the sweet “Chocolate Man” and the sophisticated “Gold Man”.


The “Chocolate Man” is outgoing and laid-back, winning women over with his easy smile and sense of humor. The “Gold Man”, embodies masculinity, strength, and power. He has good taste and enjoys the finer things in life.

AXE Gold man Luis Manzano

These characteristics were interpreted in a previous variant, Axe Dark Temptation, which has hints of chocolate and their latest product, Axe Gold Temptation, which boasts of subtle hints of high quality vanilla, gold amber and cedar.

Surprisingly, when asked which type of man they want to be, males online described themselves to be more of a Gold man rather than a Chocolate man. This led AXE to recently introduce the Axe Gold Pass, a guy’s ticket to the Gold Life.

Axe Resident Hottie, Solenn Heussaff

Launched at Republiq at Resorts World Manila, the Axe Gold Pass is the ultimate ticket to live the Gold Life. Up for grabs is a brand new 2014 Volkswagen Beetle, an all expenses paid trip to Las Vegas where the winner and two guests will receive VIP treatment at the hottest clubs and a one-year, rent-free condominium unit at the Fort.

To win the AXE Gold Pass, guys need to buy Axe Gold Temptation, access the Gold Pass tab in the AXE Philippines Facebook page, and get their friends to vote for them. The top 400 men with the most votes immediately qualify for the next round, where they will get trimmed down to the final three. The three finalists will then compete in the Gold Pass Challenge, where the ultimate winner of the AXE Gold Pass will be determined by the Axe Gold Council made up of AXE Gold man Luis Manzano, Axe Dark Temptation man KC Montero, Axe Resident Hottie, Solenn Heussaff and Axe Ambassadors DJs Slick Rick, Tony Tony, Sam YG. Each Gold Council member also will mentor and groom the finalists to become the ultimate AXE Gold Man. What are you waiting for Go For Gold!