Forever 21: First and Forever

My favorite fashion store celebrated its 4th year with the first and forever hip makeover! A couple of days ago, Forever 21 had a sophisticated makeover and the launch of its Fall collection was attended by stylish bloggers and fashion enthusiasts.

Have you noticed the white walls with splashes of black, touches of whitewashed wood and brick and industrial-inspired shelving for a clean and chic slate that highlights a chic fashionable playground. Here's a glimpse of the new, restyled, reinvented Forever 21 at SM Megamall.

Easy to find sections for girls, active, basic, denim, lingerie, accessories and shoes. You can also find items from different trends, from boho chic to normcore to understated elegance.

Forever 21 Fall Collection and a Fashion Show!

The short but sweet event started with a makeover competition. Selected bloggers were given about 20 minutes to choose an outfit and do the makeover to their partner blogger. The winner took home the outfit they chose.

with fellow blogger, Earth

Savory food for the guests.

Forever 21 also presented the Outerwear Edit, a fall campaign. With a focus on luxe texture and boho details, the collection offers oversized trenches, faux fur coats and soft sweaters in an array of lengths and on-trend color palette of pale pink and prints.

Guests were delighted with the kids' fashion show. They move like a pro!

What do you think of the 2014 Fall Collection? How about the fresh look of Forever 21 store? The collection is now available at all Forever 21 stores in the Philippines.

Here are some of my favorite Forever 21 pieces.

Shop Forever!

In partnership with MasterCard, Forever 21 is giving us a chance to win any a wardrobe in Forever 21's latest collection. With a minimum single receipt purchase of P2,500 with a Philippine-issued MasterCard gives a card holder (1) e-raffle entry for a chance to win P21,000 shopping spree at Forever 21. Promo runs until October 31, 2014. See you at Forever 21!