It was an honor to meet the people behind the Hotel Sales & Marketing Association International (HSMA), the professional group behind the VIRTUS Awards. The said competition aims to recognize the best practices of sales and marketing professionals in the hotels and resorts industry in the Philippines. In an intimate lunch held at Yanagi Japanese restaurant in Midas Hotel and Casino in Pasay City, I met Ms. Rose Libongco, Chairman of Virtus Awards.
The VIRTUS Awards will recognize three individual sales and marketing categories – Associate, Manager, Leader including positions in room sales, events management, catering, reservation, public relations, communication and revenue management. The multi-category initiative also recognizes forward-thinking and best-strategies Marketing Campaign of the Year.
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| Rose Libongco, Chairman of Virtus Awards |
Overall, the VIRTUS Awards promotes travel and tourism in the country through the expertise of sales and marketing professionals. In addition, it's a healthy competition created to recognize the outstanding performances and skills of hotel personnel. Candidates went through a panel interview. Winners will be chosen by the reputable Board of Judges from the hospitality, academe, advertising, digital media, and PR practitioners.
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| Midas Hotel: Erwin Dona III, Associate Director PR and Brand Cielo Ortega-Reboredo, Director of Sales and Marketing |
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| Candidates from Hotel H2O |
There will be four winners:
Outstanding Sales and Marketing Associate
Outstanding Sales and Marketing Manager
Outstanding Sales and Marketing Leader
Outstanding Marketing Campaign of the Year
Candidates came from different hotels in the Philippines including Midas Hotel, Linden Suites, Shangri La Hotel, Hotel H2O among others. I think most of the candidates are women. Find out more who will receive the first VIRTUS Awards. Congratulations to all the candidates. Winners will be announced during a special gala dinner on November 25, 2015 at the New World Manila Bay Hotel. Each candidates will receive a trophy from the Hotel Sales & Marketing Association (HSMA) specially made by Mr. Joey Ong, 1st Prize awardee for Sculpture Art Association of the Philippines (AAP) Art Competition 1999 and 2002.
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