Dark or White, We Are Beautiful!

"Dark or white, you are beautiful", this is the wonderful message in the newest television advertisement by a skin care whitening brand such SkinWhite. It emphasizes the beauty within us whether we are dark or white.

(L-R) Ruth, Yours Truly, Cristelle, Kaye, Lou, Michelle, Erica and Shen.

SkinWhite is one of the brands I personally like not because it has whitening properties but simply because I like the scent. Ang bango talaga! I started using SkinWhite soap several years ago and would always choose it whenever I have to get myself a new bar soap. The same goes with the lotion. I like it because it's not sticky.

“SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice” says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation.

In a judgmental world, it is encouraging when someone speaks about the importance of feeling comfortable in your own skin and promoting self-love. Bashers and haters around the online community are increasing everyday. But I also consider them as victims of their own childhood insecurities.

SkinWhite offers variety of products from bath soap, lotion, deo and even facial cream and toner.

SkinWhite bar soap

SkinWhite facial cream

“White and dark are both beautiful.” confirms Rachel Villanueva, Creative Director of Petch & Partners, the creative agency that created this campaign for SkinWhite. She continues, “It’s about time that dark skin and white skin get the same adoration and acknowledgment.”

Watch the new SkinWhite ad here. Be proud of your skin color because whether you're white or dark, you are beautiful and unique.